Patagonia enjoys a strong reputation for being a socially and environmentally conscious company. But in an era of greenwashing—where pretty much everyone claims to be doing things in a socially and environmentally responsible way—we wanted to focus in on a new particular Patagonia initiative and explore the specific details.
So we went to Patagonia’s headquarters in Ventura, California, and spoke with Mark Little, Patagonia’s Product Line Director for Men’s Sportswear and Surf Apparel, to talk to him about Patagonia’s new denim initiative, give him a chance to lay out what, exactly, they are doing differently.
Mark and I also get into the notion of “Fair Trade” — a term that all of us have heard, but do any of us really know what “Fair Trade” means or looks like?
Finally, Mark and I discuss Patagonia founder, Yvon Chouinard’s current role in Patagonia’s new projects and initiatives.
• Mark Little, Patagonia’s Product Line Director of Men’s Sportswear and Surf Apparel
• Patagonia’s New Denim Initiative
• Patagonia’s explanation of their Fair Trade Initiative
Fair Trade USA’s site:
Statement by Fair Trade USA:
“Fair Trade goods are just that. Fair. From far-away farms to your shopping cart, products that bear our logo come from farmers and workers who are justly compensated. We help farmers in developing countries build sustainable businesses that positively influence their communities. We’re a nonprofit, but we don’t do charity. Instead, we teach disadvantaged communities how to use the free market to their advantage. With Fair Trade USA, the money you spend on day-to-day goods can improve an entire community’s day-to-day lives.”
• Patagonia founder, Yvon Chouinard