To mark the occasion of our 50th episode, we brought back our very first guest on the podcast, Jed Yeiser. Jed is the Senior Ski Designer for K2 Sports, and if you haven’t already listened to that first podcast, you should, because you’ll learn a whole lot more about Jed, his backstory, and his path to becoming a ski designer.
We also wanted to bring Jed back on because there have been some pretty massive changes recently at K2, and many people have been wondering what’s going on there. So we talk to Jed about the current state of things at K2, and what the future looks like.
There are actually four distinct parts to this conversation, so if you have a short attention span, check the show notes below, and you can skip around as you wish.
First, we talk about backcountry safety, and Jed talks a bit about two very impactful experiences of his own. We then talk about K2 — what’s going on with the company, and some of Jed’s favorite skis in the lineup. From there, we talk a bit about Line’s new Sick Day series of skis, and we then conclude by talking about Rossignol’s announcement this week that they’re moving into mountain bikes. Jed and I discuss the challenge of successfully cross-branding into areas outside of a company’s core competence, in addition to offering some thoughts on the Rossi Soul 7 and … plus-sized tires.
TOPICS & TIMES
- Backcountry Safety – Jed talks about two impactful experiences of his own (4:31)
- What’s up with K2? (15:05)
- Jed goes in-depth over a few skis in K2’s 17/18 lineup (24:30)
- All-Mountain skis — What does “All-Mountain” mean? (39:30)
- Where is K2 headed? (53:15)
- Line’s new Sick Day series (58:31)
- Rossignol’s move into mountain biking (1:11:00)