So in my coverage of the SIA trade show, (see The 1st Annual BLISTER Awards) I gave Blizzard *The Swagger Award*.
Here’s what I wrote last year:
[Blizzard] had this to say about their new (rather gimmicky-sounding) “Flipcore” technology:
“We are literally turning the Freeride World upside down. These new products will redefine how freeride skis are built.”
So what, exactly, is this world-changing Flipcore Technology, you ask?
“Flipcore Technology is a revolutionary new camber (rocker) technology for Blizzard’s freeride line. Natural flex, reduced weight, and superior floatation in combination with extreme stability and performance are the immediate advantages of Blizzard’s new Flipcore construction. These benefits are made possible through a new production process where the cambered wood core is literally flipped upside down to match the desired camber of a rockered ski. The ski is then pressed in a non-forced, natural way, which allows the rocker (reverse-cambered) shape to be produced without having to bend or artificially shape the ski in a press. The end result is a rocker construction that provides a previously unknown level of stability and even pressure distribution that is incredibly easy to ski.” (italics added)
At BLISTER, we love claims like the one italicized above because we can simply grab the skis, test them, and tell you whether Flipcore skis do, in fact, reach levels of “previously unknown” stability, or whether the marketing department needs to be reined in a little bit.”
Well, guess what? In our reviews of the Blizzard Cochise, we in fact found a ski that, while it might not provide a “previously unknown level of stability,” (um, has anybody at Blizzard skied the 198 or 191cm Volkl Katana, or basically anything made by ON3P?), it actually may have achieved a previously unknown combination of stability and ease. The Cochise is a pretty amazing ski.
And in more good news for Blizzard, the word got out: a number of review outlets were gushing about and throwing “innovation” awards at the Cochise, Flipcore technology itself, and some of the other skis in Blizzard’s freeride line that employ “Flipcore Natural Rocker Technology” in their construction.
There’s only one problem: nobody was really explaining what, exactly, “Flipcore” is? I mean, they were regurgitating Blizzard’s own description of Flipcore, but if you go back and read the above paragraph a few times, and I guarantee that you’ll be left with at least a couple questions about this Flipcore thing.
The biggest question for us is whether the favorable performance characteristics of the Cochise are largely (mostly? entirely?) the result of a nice balance of materials and tuned dimensions, or are they truly the product of a superior construction process?
So we decided to try to find out.