Four and a half years ago, we founded Blister with a mission: to provide the most honest and in-depth reviews in the outdoor industry, to create a place where our fellow skiers, bikers, backpackers, climbers, and boaters could gain essential insight into products before purchasing.
And today, we’re pleased to announce four new ways to provide more value to Blister readers.
These are also four new avenues that will ensure that Blister is able to maintain its fiercely independent stance — we’ve never taken any money from any of the companies that we review, and we never want to.
Because when you really get down to it, review publications will ultimately take one of two paths: serving their readers, or serving the companies that pay their bills. Look around at most Buyer’s Guides and review sites, and it should be obvious which path most of the review world has taken.
The entire reason we started Blister was to go the other way: to provide the most in-depth, accurate, and useful reviews to people who are passionate about the outdoors.
We committed to creating a genuinely useful resource. We gave each product the time it deserved. We promised to never bullshit you.
We still hold those same standards today, and we’re excited to announce four new offerings that will allow us to level up every single thing we do around here: from testing more of the equipment you care about the most, to offering even more useful, detailed comparisons of the products that you’re looking to buy, to guaranteeing timely replies to your questions on the site.
To that end, we’re introducing:
- Blister Buyer’s Guide: the best, most useful buyer’s guide the ski industry has ever seen.
- Blister Deep Dive: we’re devoting even more time and resources to creating in-depth comparisons of the products you’re thinking about purchasing.
- Blister Membership: You’ll receive a copy of our Buyer’s Guide, access to the Blister Deep Dive comparisons, guaranteed, quick replies to your questions on the site, and exclusive deals on some very cool products and services.
- Blister Premier: Get on the phone with Blister reviewers to sort out your gear questions.
We’re excited about each of these, and we’re confident that you’re going to find them valuable. So check them out, and pick the one that’s best for you.
We want Blister to remain as independent and straight up as it’s ever been, while making Blister better and more useful than ever before.